It is a participatory media, communication and research project designed to raise awareness about the benefits of sustainable modes of mobility, focusing on walking and public transport as a vital dimension of a walkable city and core feature of sustainable urban development. The project follows a participatory action research approach to explore how public transport is embedded in popular narratives in the Brussels context, how personal experience and peer-learning from other users' experiences can support modal shift and if non-financial incentives such as social media exposure can facilitate modal shift.
The project is a collaboration between VUB-Mobilise, STIB-MIVB (Brussels public transport operator), Pedestrianspace and The Schumacher Institute.