The project aimed to improve air quality by creating an integrated ecosystem of complementary nudging strategies: 1) exploiting growing citizen concern about air quality to convince people to change their habits, 2) creating services and tools to facilitate cargo bike use.
Mobilise used its external cost calculator to evaluate the impact of cargo bikes on air quality, climate change, noise pollution, life expectancy, traffic jams and accidents. We compared trips when the participants were testing a cargo bike or without a cargo bike.