Prof. Dr. Heleen Buldeo Rai

Heleen Buldeo Rai is an assistant professor and senior researcher at the Mobilise research group of the Vrije Universiteit Brussel. Supported by a fellowship from Research Foundation – Flanders (FWO), she specialises in e-commerce, urban logistics and sustainability. Heleen obtained a PhD in Business Economics at the MOBI research group of the Vrije Universiteit Brussel in 2019 in Brussels, Belgium and carried out postdoctoral research at the Logistics City chair of the Université Gustave Eiffel between 2020 and 2022 in Paris, France. Her doctoral thesis is titled “Environmental sustainability of the last mile in omnichannel retail”. Heleen has authored several scientific publications and teaches in Bachelor and Master programmes. She published a best practice guide on sustainable e-commerce in 2021. Her book was awarded by Platform Innovation in Marketing in 2022.